Initiative carried out under the Regional ERDF Programme 2021–2027, PRIORITY 1 – RESEARCH, INNOVATION AND COMPETITIVENESS, approved by the European Commission under Decision C(2022)5379 of 22 July 2022.
Objective: Support for international promotion projects undertaken by small and medium-sized enterprises
Action: “Incentivizing internationalization processes to strengthen competitiveness and attractiveness of the regional production system in global markets.”
Call: Support for export promotion projects and participation in trade fairs 2023 – Emilia Romagna Go Global
Project Description
Participation in the Maison & Objet (M&O) Fair in Paris in September 2023 provided an ideal opportunity to showcase the craftsmanship and design expertise of La Erre.
The physical and digital promotion of the product range developed for the “Interior” line enabled La Erre to demonstrate its ability to design, redesign, and build—together with and for its clients—high value-added products, thereby strengthening its presence as a “Made in Italy” excellence in advanced manufacturing.
